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It was impossible to turn on the radio, a television or go online this weekend and not see the news. Michael Jackson, the king of pop himself, died at the age of 50. The headlines were everywhere, but so it seems, was something else. A commercial (see below) appeared on all the major news networks during what seemed to be every commercial break. It features a young Michael Jackson, during his Jackson 5 days, singing “I’ll Be There” and it’s doubtful the relation to the major story of the day was purely coincidental. If you haven’t seen it yet, the commercial is for a major insurance provider and features images of people who appear to have just suffered a devastating loss and the insurance company coming to the rescue. It also includes images of candle light vigils, soldiers returning home presumably from Iraq or Afghanistan, and cancer benefits, among other things.


Perhaps I’m too cynical, but being familiar with the insurance industry’s unwritten policy of, “Deny, Delay, Refuse & Confuse,” I’d like to take this opportunity to suggest some new lyrics that may be a bit more appropriate for an insurance company commercial:

I’ll be there (to instruct contractors to alter damage reports and undervalue claims in Oklahoma following a tornado and in Mississippi following Hurricane Katrina so the company can refuse coverage to policy holders).

I’ll be there (to suddenly refuse coverage, after providing it for 8 years, to a boy with a crippling neurological condition that forces him to function at the level of an infant based on a report by a obstetrician/gynecologist).

Just call my name, and I’ll be there (to initially deny a claim for a liver transplant, stating it was not “appropriate,” only to approve the transplant mere hours before the teenage patient died from her illness).

Granted, the Jackson 5 version is catchier, but as far as insurance companies go, the above version may be more accurate. Insurance companies have their "good hands" out to collect your premium but put on the boxing gloves if you ever need to make a claim.

Don’t allow yourself to be cheated by insurance company claims practices. You have rights which can be enforced in a court of law.

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